Good advertising should inform and educate 💡
This is the secret of content marketing, perhaps the most effective form of advertising. But quality copywriting and deep-reaching content is hard to do well, while the art of long-form advertising has, to an extent, been lost. That means good content marketing is more valuable now than it’s ever been.
Content marketing is where we learn things. It is rocket fuel for sales 🚀
Top-level content tells a story and that motivates people, because we do what we do in the world and we do what we do every day, because of the stories we tell ourselves and the stories we tell each other.
✅📃🦆💰🥚
❌📃🦆🍗
Good content is the goose that lays golden eggs
Bad content means your goose is cooked!
Great content surpasses superficial ads, gimmicks, shiny packaging and SEO tricks. Things get searched for and shared, not because they look pretty, but because they have substance: they inform and inspire.
Let’s raise the bar with your content 📊
Get in touch: luan@penbalmedia.com
No air-built castles, and no fairy bowers,
But thou, fair Tynemouth, and thy well-known towers,
Now bid th’ historic muse explore the maze
Of long past years, and tales of other days.
Pride of Northumbria!—from thy crowded port,
Where Europe’s brave commercial sons resort,
Her boasted mines send forth their sable stores,
To buy the varied wealth of distant shores.
Here the tall lighthouse, bold in spiral height,
Glads with its welcome beam the seaman’s sight.
Here, too, the firm redoubt, the rampart’s length,
The death-fraught cannon, and the bastion’s strength,
Hang frowning o’er the briny deep below,
To guard the coast against th’ invading foe.
Here health salubrious spreads her balmy wings,
And woos the sufferer to her saline springs;
And, here the antiquarian strays around
The ruin’d abbey, and its sacred ground.
Jane Harvey
From ‘The Castle of Tynemouth. A Tale’ (1806)
Photograph: Lee Stoneman
Photograph: Lee Stoneman
No air-built castles, and no fairy bowers,
But thou, fair Tynemouth, and thy well-known towers,
Now bid th’ historic muse explore the maze
Of long past years, and tales of other days.
Pride of Northumbria!—from thy crowded port,
Where Europe’s brave commercial sons resort,
Her boasted mines send forth their sable stores,
To buy the varied wealth of distant shores.
Here the tall lighthouse, bold in spiral height,
Glads with its welcome beam the seaman’s sight.
Here, too, the firm redoubt, the rampart’s length,
The death-fraught cannon, and the bastion’s strength,
Hang frowning o’er the briny deep below,
To guard the coast against th’ invading foe.
Here health salubrious spreads her balmy wings,
And woos the sufferer to her saline springs;
And, here the antiquarian strays around
The ruin’d abbey, and its sacred ground.
Jane Harvey
From ‘The Castle of Tynemouth. A Tale’ (1806)
