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Good advertising should inform and educate πŸ’‘

This is the secret of content marketing, perhaps the most effective form of advertising. But quality copywriting and deep-reaching content is hard to do well, while the art of long-form advertising has, to an extent, been lost. That means good content marketing is more valuable now than it’s ever been.

Top-level content tells a story and that motivates people, because we do what we do in the world and we do what we do every day, because of the stories we tell ourselves and the stories we tell each other.



Good content is the goose that lays golden eggs

Bad content means your goose is cooked!

Great content surpasses superficial ads, gimmicks, shiny packaging and SEO tricks. Things get searched for and shared, not because they look pretty, but because they have substance: they inform and inspire.

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